Learn How To Use Google Trends For More Keyword Targeted Traffic (Keyword Research, Website Traffic)
Updated: Jan 23, 2021
Google trends may be a secret weapon for marketeers and is one in all the foremost powerful tools for SEO. Because its so powerful, its critical that you simply understand how to use it properly and not underutilise it.
In this blog, you’ll learn everything you would like to understand about Google Trends, plus 10 ways to use it for SEO.
Why Google trends and what's it?
Google Trends could be a free tool that gives data and graphs on the recognition of specific search terms used on Google and YouTube.
You can use Google Trends to:
be told what’s recently trending.
Discover geographic search trends local to your area.
Ready to dive into Google Trends?
Here are 12 tips about a way to use Google Trends for better SEO.
1. Keyword Research
You can conduct free keyword research on Google Trends by entering a selected search term within the search box on the homepage. Google Trends will return a graph of the search term’s popularity over the past year. you'll be able to also change the timeframe by expanding the date range. Looking at the past two or three years of information, versus only the past year, can facilitate your distinguish between fads and true trends. The keyword research feature helps to spot keywords that are growing in popularity and to avoid keywords that have become less popular over time.
2. Finding Related Keywords
What makes Google Trends unique is its ability to recommend related keywords that are currently growing in popularity. This feature is powerful therein it allows you to spot better, more relevant keywords supported your core search term. When you type A search term into the homepage, the positioning returns an inventory of keywords it considers as closely associated with your search. Google Trends shows you these keywords so as of recognition, and can even provide you with the precise to look volume increase for every one.
Sometimes, it'll replace the children search volume with the word “Breakout.”
This means the keyword has increased by over 5,000%.
In my experience, these trends are a number of the foremost important ones to mount up, because they haven’t become competitive yet – meaning you'll land the #1 slot on Google’s search page before the keyword becomes mainstream.
The only downside to putting together your strategy around “Breakout” keywords is that they can sometimes prove to be fads, not real trends. Unlike evergreen content, the content you build around these trending search terms may eventually go stale.
3. Discover Related Topics
In addition to using Google Trends to find related search terms, you'll be able to also use it to uncover related topics for future content.
In the table to the left of Related Queries, there’s another table called Related Topics.
Instead of showing you specific search terms, this table provides you with insight into broader topics that individuals are looking for.
You’ll still must hone in on specific keywords for each topic you select to put in writing about – but these recommendations can facilitate your find new and trending ideas for future content. There are a myriad of how to use Google Trends to your best advantage – but as a content marketer, these are a number of the foremost important ones you must remember of.
Now, let’s get into some more specific tips for using Google Trends to enhance your SEO strategy.
4. Start Big & whittle away
A great thanks to start big?
Enter a big-time keyword for your topic and press Enter.
From there, Google Trends invites you to drill down within the following ways:
Using Worldwide helps you target a selected market geographically. for instance, you’ll see the word “umbrella” peak at different times across different hemispheres.
Time selection ranges from “2004 – present,” all the way all the way down to the “past 4 hours.”
Pro tip: Use multiple time selections to urge a thought of the long-term trends vs. the short-term trends. More thereon later.
Filtering by category is crucial. a minimum of if you’re running an exploration on “Celtic Thunder” and don’t want to examine Irish weather patterns.
Web Search Type (including web, image, news, Google Shopping, and YouTube) is another vital category, but more thereon in item #3.
With an estimated 6.3 billion searches per day and approximately 2.3 trillion global searches each year
5. Context, Context, Context
Google Trends works in an exceedingly highly relativistic fashion.
The results of today aren’t compared to the general popularity of all trends, but rather the previous heights of the keywords you entered.
Using the + Compare tool to feature new keywords.
Filter by country or category.
6. Get More Advanced with Specific Search Options
Using “related queries” and other specific search options can facilitate your find new keyword ideas – and even steal business from your competitors.
You’ll notice five options – many of which even frequent Google Trend users don’t always use:
Web search (Default).
Each individual click will yield results supported different segments of your potential markets.
You’ll also notice even more options here for sorting popular topics and queries:
Don’t be afraid to dig down into the queries, either – there’s an honest chance that you simply can get on a brand new trend before it becomes a “breakout” and secure a top position for your latest post.
7. Target by Location
The most cursory use of Google Trends will focus exclusively on keywords.
For the simplest results, you’ll also must incorporate location into the combination.
Location filtering allows you to hone in on the geographic areas with the very best demand for your products or services.
8. Trend Predictions
It’s the simplest thing within the world to go surfing to Google Trends and identify those trends that already leave a trail of breadcrumbs.